As a clinic owner, generating a steady stream of new patient leads is crucial for growing your practice. The book $100M Leads by Alex Hormozi offers valuable insights that can be applied to allied health marketing.
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Here’s how to implement these strategies in your clinic while adhering to AHPRA regulations:
1. Prioritise Lead Generation
The core premise is that “having lots of leads makes it hard to be poor.” For allied health practices, this means making lead generation your top priority.
Let’s break down the numbers for a typical physiotherapy clinic:
- Average new patient value: $750 (initial assessment + 5 follow-up sessions)
- Monthly revenue goal: $15,000 from new patients
- New patients needed: 20 per month
- Typical conversion rate: 50% (from lead to booked appointment)
- Required leads: 40 per month
Action step: Download our FREE Calculator and use the formula above to calculate your own numbers. Set a specific monthly lead goal and track it monthly.
ChatGPT Prompt: “I want to set lead generation goals for my allied health practice. Ask me questions about my current patient numbers, revenue, and conversion rates. Then, based on my answers, provide a customized lead generation plan.”
2. Optimize Your Traffic Sources
For allied health practices, focus on these high-impact traffic sources:
1. Organic:
- Create educational YouTube videos on common conditions you treat
- Post informative content on Instagram about typical patient experiences (without using specific case studies or testimonials)
- Write blog posts optimized for condition-specific searches (e.g., “Physiotherapy for Back Pain”)
2. Paid:
- Run Google Ads targeting bottom-of-funnel keywords (e.g., “[modality] [city]” or “[modality] near me”)
- Use Facebook ads to promote strong offers (e.g., “$79 initial consultation”)
3. Earned:
- Partner with local gyms or sports teams for cross-promotion
- Reach out to health-related podcasts for guest appearances
Note: Always ensure your marketing content complies with AHPRA advertising regulations. Avoid using patient testimonials or case studies, and focus on providing factual, balanced information about your services and typical outcomes.
Action step: Choose one traffic source to focus on for the next 30 days. For example, commit to posting 2 YouTube videos per week or setting up your first Google Ads campaign.
ChatGPT Prompt: “I want to improve my allied health practice’s online presence. Ask me questions about my current marketing efforts and target audience. Then, provide a 30-day action plan for one specific traffic source.”
3. Create Valuable Lead Magnets
Offer free resources that solve specific problems for potential patients:
- “10-Minute Desk Stretches to Relieve Neck Pain” (PDF guide)
- “Understanding Speech Therapy: Is It Right for You?” (Interactive online tool)
- “Nutrition Basics for Managing Chronic Conditions” (Email course)
Remember, even though these resources are free, they should provide significant value to overcome the “hidden cost” of time investment from potential patients. In a saturated market, your lead magnets need to stand out.
Action step: Create one high-value lead magnet this week and promote it on your website and social media channels.
ChatGPT Prompt: “I need ideas for a lead magnet for my allied health practice. Ask me questions about my specialties and common patient concerns. Then, provide a detailed outline for a valuable lead magnet.”
4. Optimize Your Follow-Up System
Don’t let leads slip through the cracks:
1. Set up an automated email sequence for new leads using Kenkoo:
- Day 0: Thank you + lead magnet delivery
- Day 2: Educational content related to their interest
- Day 3: Information about your practice and services
- Day 5: Offer a free 15-minute consultation
2. Use Kenkoo CRM System to track lead status and patient interactions
3. Implement a phone follow-up protocol
- Call new leads within 24 hours
- Make three attempts over 7 days
- Leave voicemails with clear call-to-action
Action step: Set up an automated email sequence using Kenkoo. Start sending it to all new leads tomorrow.
ChatGPT Prompt: “I want to improve my follow-up system for new leads. Ask me questions about my current process and available resources. Then, provide a step-by-step plan to implement an optimized follow-up system.”
By implementing these strategies, allied health practices can build a robust pipeline of qualified patient leads. Remember to track your metrics, continually refine your approach, and always focus on providing value to potential patients while adhering to AHPRA regulations.
Recommended tools for allied health marketing:
- Canva: Create professional-looking social media graphics and lead magnets
- Kenkoo: All-in-one platform for patient management, marketing automation, and CRM
- Google Analytics: Track website traffic and conversions
- Hootsuite or Buffer: Schedule and manage social media posts
Start with one or two of these action steps today, and you’ll be well on your way to a thriving practice with a steady flow of new patients. Always prioritise ethical marketing practices and compliance with AHPRA regulations in all your lead generation efforts.
How Kenkoo Can Help You
Implementing these strategies can be overwhelming, but Kenkoo supports your journey.
Our unique “Done With You Agency Model” perfectly complements the abovementioned lead generation tactics. We empower allied health practitioners with the knowledge, AI-powered tools, and expert support to execute effective marketing campaigns. Whether you’re just starting or looking to scale, Kenkoo’s hybrid approach combines self-paced learning, group coaching, and flexible support options to meet you where you are.
From optimising your lead magnets to setting up automated follow-up systems, we’ll work alongside you to build your marketing capabilities and achieve sustainable growth.
Ready to transform your practice’s lead generation? Book a discovery call with Kenkoo today, and let’s turn these strategies into real results for your clinic.